Born and raised in Long Beach, shaped by the energy of Los Angeles - I’m a multi-hyphenate creative with a deep love for culture, community, and meaningful connection.

My career started in the world of play, working as a buyer for Mattel and Fisher-Price’s largest US distributor, where I learned how to bring hard goods to life, including helping develop a toy line from the ground up.

Since then, I’ve spent nearly a decade building out consumer product strategies across industries; from licensing and product development to retail marketing and campaign production.

I spent four years helping build Angel City FC’s brand and retail experience from the ground up, and have created product for six of LA’s professional sports teams - blending fan passion with brand storytelling to deliver moments that matter.

I recently wrapped up a year at Nike, helping manage a $14M global women’s running apparel line and bringing multiple artist-led capsule collections to life for the Summer and Holiday 2026 seasons. Along the way, I had the opportunity to collaborate directly with an elite Olympic track athlete on a collection launching in Summer 2027.

Now back in Los Angeles, I’m focused on building work that blends strategy, culture, and community - rooted in the city that continues to shape how I show up creatively and professionally.

At the core of everything I do is a belief that the most impactful work doesn’t just sell - it connects, it resonates, and it makes people feel seen.